DOT FAIR BLOGS

Investing in a trade show as an exhibitor is a costly deal which requires lots of time and effort, if done wrongly then it can cause heavy financial losses to your company in an environment which is rough for a businessman like you. This is why we decided to write this blog and enlighten you about 5 simple things that you should do before booking your stall in a trade show. Here are 5 things you should do to decide the best trade show for your company: 1. Background Analysis The first and most often ignored step of the show selection process is to study internal departments and scour industry information to understand the marketplace, where your company fits into it, and where the C-suite wants to be in the future.  This step is especially important for those new to a company, but it is a critical step even for seasoned exhibitors, as without it, they are operating on assumptions that might be old and outdated. For example, conversations with sales and marketing...

Banners and Signage are the most important things in any exhibition as they provide information to the visitors. You only need to step into any major market in the country to find yourself staring at huge, relentless suggestions and titles and images of all the shops vying for your attention. One never has to go far to find these banners as they are the common sight in any market place in the world. Flex and star flex are used for printing banner which needs to be hanged at home, events, exhibitions etc. Whereas vinyl which comes in normal vinyl, eco vinyl or digital vinyl is used for pasting on to any plain surface which can be a wall, sunboard, sunpack, wooden board etc. Flex boards, as these boards are called, are made of a material called polyvinyl chloride. The use of this material for manufacturing flex boards has been the major cause of concern for the National Green Tribunal of India. The flex banners are made of poly-vinyl chloride. It causes a serious threat to the envi...

Trade shows take place in the biggest cities across the country in any industry you can imagine. A gathering of industry experts, enthusiasts, and media under one roof in a setting that promotes business, education, and fun. There is much value in attending a trade show for your industry. In fact, the upside is so great, it would be a shame to miss out on all potential profits to be made. Visiting a trade show is an investment. It is about weighing risk versus reward. To help you understand the reward, here are some of the top benefits of attending trade shows: 1. RAISE BRAND AWARENESS A trade show is a great opportunity to raise brand awareness among industry professionals and the key decision makers that matter. It can be difficult for start-ups to get a foothold in the industry in which they operate, so for them trade shows are the best platform. Raising brand awareness at a trade show is a relatively straightforward process. 2. FORGE BUSINESS RELATIONSHIPS Everybody nee...