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Trade Shows are the most efficient way to network with businesses, they are very helpful for one to get the know-how about the growth of various industries and the technological advancements taking place in certain industries. A power-packed dose of awareness about all the business opportunities in a particular industry. Yet, they are extremely tiring and time-consuming. At DOT we consider this as a problem and aim to rectify it, digitally. We haven't launched our application yet, till then we have this blog for you and it's a must-read to avoid confusion and unnecessary labour.  Here are 5 useful tips to help you make the most out of your visit. 1. Plan ahead and set show objectives The key to getting the most out of a show, when you have limited time, is to  set objectives . You might aim to visit a particular list of exhibitors, catch up with specific contacts, or collect a certain number of business cards. The more thought and effort you put into you...

In our previous blog we mentioned all the things that you should keep in mind before choosing the event to exhibit in. Now its time for you to understand how to get the most out of a trade exhibition. Let us begin the series of 10 most important things you should do to attract maximum crowd to your stall and to leave a long lasting impact on them. 1. Engage in social media. Learn what the Twitter hashtag is for the event and post what you are promoting or what you are giving away. Wouldnt it be better for you that attendees know your company days before the show even starts. Well, the best way to do so is by utilizing social media actively and wisely.  Other social media platforms to work upon: Instagram LinkedIn Pinterest YouTube Flickr 2. Pull a crowd to your trade show booth Use an interactive display, such as a quiz or game on a computer, a contest draw, or a scheduled demonstration. It doesn't need to be fancy to draw people's interest. You can invest on such t...

Deciding to exhibit at a trade show can cost your company a lot of money, resources and time. Strategically planning for this event can help you get the most out of your trade show experience, and hopefully get you the leads to grow your business. Set clear goals for your trade show participation What do you want to get out of it? How many attendees do you want to stop at your booth How many leads do you hope to generate? How many products do you want to sell? Are you focusing on promotion or hoping to launch a new product? You can have more than one goal, of course, but the point is that you need to be clear about what your participation in the trade show is going to achieve. Determine what your ROI would be – if one new customer helps you justify you being at the event, then focus on getting that customer. Do your research You need to choose the trade shows that will give your business the best ROI in terms of your goals. If your goal is on-site sales, exhibiting at that ...