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10 Tips to Maximize Your Exhibiting Experience

In our previous blog we mentioned all the things that you should keep in mind before choosing the event to exhibit in. Now its time for you to understand how to get the most out of a trade exhibition. Let us begin the series of 10 most important things you should do to attract maximum crowd to your stall and to leave a long lasting impact on them.
1. Engage in social media.
Learn what the Twitter hashtag is for the event and post what you are promoting or what you are giving away. Wouldnt it be better for you that attendees know your company days before the show even starts. Well, the best way to do so is by utilizing social media actively and wisely. 
Other social media platforms to work upon:

Instagram
LinkedIn
Pinterest
YouTube
Flickr

2. Pull a crowd to your trade show booth
Use an interactive display, such as a quiz or game on a computer, a contest draw, or a scheduled demonstration. It doesn't need to be fancy to draw people's interest. You can invest on such things by cutting costs for marketing material. DOT will help you to do so while preserving the benefits of promotional literature. 

3. Use a prize draw or contest
Having some kind of prize drawing or contest is a great way to collect contact information from booth visitors. You can give away promotional items to encourage people to participate.

4. Have a stock of promotion items that you can use as giveaways at your booth
Small items that people can take away and use (while being reminded about your business) are best. Be sure you place these items in a location where people will have to walk into or through your trade show display to get them.

5. Actively engage trade booth visitors
Give people who approach your trade show display a friendly greeting and welcome their questions. Be sure that your body language is friendly. Don't stand there with your arms crossed over your chest, for instance. Chat with booth visitors, and find out what aspect of your business they're most interested in. Be prepared to offer specific solutions to their questions. The trick is to draw them in without intimidating or overwhelming them. You can hire professionals to do that during the event hours.

6. Make sure you have plenty of promotional literature on hand
You'll want to have a good supply of colour fliers and brochures as well as order forms, price sheets and business cards that you can hand out to booth visitors. Make it easy for them to find the information on your business later. Usually fliers and brochures get ignored by potential customers as the utilization of data through them is a bit hectic. This is the problem that we at DOT are solving.

7. Have your trade show booth manned at all times
Someone has to be there to greet browsers, engage them in conversation, and take their questions. If you can't be there every minute the trade show is open, you'll need to have at least one other person to help man your booth.

8. Send knowledgeable staff
Many companies will send their "rookies" to tradeshows. Sending new staff people is not always the wisest decision, however, as they may not have all the answers about your products or services. If you do send a new staff member, be sure to include an experienced employee as well. That way, newer staff will be able to watch and learn.

9. Get out from behind your booth and get off your phone/computer
Often, exhibitors sit behind their tables while attendees stand looking down at them - get up and engage! Also, get off your phone or computer. Nothing is worse than watching one of our exhibitors miss valuable exhibitor time because he or she is one the phone. There are typically periods of down time during any conference to follow up on voicemail or e-mails.

10. Follow up promptly
Follow up with contacts and leads you made during the trade show as soon as possible. The faster you send them out, the more your business will stand out from the rest. DOT will also enhance your ability to follow with the contacts of interested attendees.


-Harsh Singh
Foundr, DOT FAIRS
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