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As COVID-19 Cases Subside, the Exhibitions and Trade Show Industry Reopens

With cases of COVID-19 subsiding in parts of the world, exhibitions are starting to take place and more regional governments are approving the opening of large-scale events, albeit with stringent precautions.

UFI, the Global Association of the Exhibition Industry, reported that Thailand is set to reopen its exhibition and convention halls on June 1. This decision comes as part of the government’s phased and mindful approach to allow exhibitions as it aims to balance safety and commerce in this post-pandemic era. 


In China, Hong Kong hosted its first exhibition — The Hong Kong Wedding Fair, organized by Hongkong-Asia Exhibition Limited (HAE) — on May 23. The consumer exhibition was comprised of local exhibitors and attendees and was held at the Hong Kong Convention & Exhibition Centre or HKCEC.

Bavaria announced it will allow the Frankfort Book Fair to commence in October, a move signals that other cities will soon follow suit. The mega show attracted more than 320,000 visitors in 2019. Cologne, Düsseldorf, Munich and Nuremberg have already announced that they will host major shows this fall as well.

In the U.S., Nevada Governor Steve Sisolak announced that casinos can reopen on June 4 as part of its phased approach to reopening. The Orange County Convention Center is set to welcome its first large event in early July. The city of Chicago and its strong hospitality and tourism constituency laying tracks to reopen created a coalition of more than 200 businesses to form its strategy to reopen called: Tourism and Hospitality Forward. 
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