DOT FAIR BLOGS

The 2020 Hunan Auto Show, opened in 30 April at the Hunan International Convention and Exhibition Centre, in the city of Changsha in south central China, and will run until 5 May. It is being seen as a first major large-scale exhibition to resume in China and a welcome green shoot for the wider return of tradeshows in the country and internationally. To qualify to visit the show, attendees had to submit an ID card and undergo a strict health and identity check prior to arriving at the venue. The organisers made clear they were adhering to the tough requirements of epidemic prevention and control, with all staff, volunteers, car dealer service personnel and visitors undergoing stringent checks.  All participants in the exhibition are obliged to wear a mask throughout and urged to wash hands frequently. A National Government Affairs Service applet code and WeChat facilitated the registration application process. The app contained an Epidemic Health Information Code, ...

Investing in a trade show as an exhibitor is a costly deal which requires lots of time and effort, if done wrongly then it can cause heavy financial losses to your company in an environment which is rough for a businessman like you. This is why we decided to write this blog and enlighten you about 5 simple things that you should do before booking your stall in a trade show. Here are 5 things you should do to decide the best trade show for your company: 1. Background Analysis The first and most often ignored step of the show selection process is to study internal departments and scour industry information to understand the marketplace, where your company fits into it, and where the C-suite wants to be in the future.  This step is especially important for those new to a company, but it is a critical step even for seasoned exhibitors, as without it, they are operating on assumptions that might be old and outdated. For example, conversations with sales and marketing...

Banners and Signage are the most important things in any exhibition as they provide information to the visitors. You only need to step into any major market in the country to find yourself staring at huge, relentless suggestions and titles and images of all the shops vying for your attention. One never has to go far to find these banners as they are the common sight in any market place in the world. Flex and star flex are used for printing banner which needs to be hanged at home, events, exhibitions etc. Whereas vinyl which comes in normal vinyl, eco vinyl or digital vinyl is used for pasting on to any plain surface which can be a wall, sunboard, sunpack, wooden board etc. Flex boards, as these boards are called, are made of a material called polyvinyl chloride. The use of this material for manufacturing flex boards has been the major cause of concern for the National Green Tribunal of India. The flex banners are made of poly-vinyl chloride. It causes a serious threat to the envi...

Trade shows take place in the biggest cities across the country in any industry you can imagine. A gathering of industry experts, enthusiasts, and media under one roof in a setting that promotes business, education, and fun. There is much value in attending a trade show for your industry. In fact, the upside is so great, it would be a shame to miss out on all potential profits to be made. Visiting a trade show is an investment. It is about weighing risk versus reward. To help you understand the reward, here are some of the top benefits of attending trade shows: 1. RAISE BRAND AWARENESS A trade show is a great opportunity to raise brand awareness among industry professionals and the key decision makers that matter. It can be difficult for start-ups to get a foothold in the industry in which they operate, so for them trade shows are the best platform. Raising brand awareness at a trade show is a relatively straightforward process. 2. FORGE BUSINESS RELATIONSHIPS Everybody nee...

Trade Shows are the most efficient way to network with businesses, they are very helpful for one to get the know-how about the growth of various industries and the technological advancements taking place in certain industries. A power-packed dose of awareness about all the business opportunities in a particular industry. Yet, they are extremely tiring and time-consuming. At DOT we consider this as a problem and aim to rectify it, digitally. We haven't launched our application yet, till then we have this blog for you and it's a must-read to avoid confusion and unnecessary labour.  Here are 5 useful tips to help you make the most out of your visit. 1. Plan ahead and set show objectives The key to getting the most out of a show, when you have limited time, is to  set objectives . You might aim to visit a particular list of exhibitors, catch up with specific contacts, or collect a certain number of business cards. The more thought and effort you put into you...

In our previous blog we mentioned all the things that you should keep in mind before choosing the event to exhibit in. Now its time for you to understand how to get the most out of a trade exhibition. Let us begin the series of 10 most important things you should do to attract maximum crowd to your stall and to leave a long lasting impact on them. 1. Engage in social media. Learn what the Twitter hashtag is for the event and post what you are promoting or what you are giving away. Wouldnt it be better for you that attendees know your company days before the show even starts. Well, the best way to do so is by utilizing social media actively and wisely.  Other social media platforms to work upon: Instagram LinkedIn Pinterest YouTube Flickr 2. Pull a crowd to your trade show booth Use an interactive display, such as a quiz or game on a computer, a contest draw, or a scheduled demonstration. It doesn't need to be fancy to draw people's interest. You can invest on such t...